Life Insurance

Life insurance advice that starts with what you don't need.

More life insurance is mis-sold in India than any other financial product โ€” ULIPs pitched as "mutual funds with insurance", endowment plans returning less than an FD, surrender values discovered too late. As a broker paid no matter which insurer you choose, we have exactly one incentive: tell you the truth.

Illustrative 20-year growth comparison: a traditional insurance plan grows slowly while term insurance plus a mutual fund SIP compounds much higher
Illustrative, not a projection โ€” we run this comparison with real numbers before recommending any savings plan.

Plain English

The honest version of endowment, ULIP and whole-life plans

Endowment plans

Insurance + guaranteed savings. Safe, but returns commonly trail inflation {{VERIFY}}. Suits the very conservative โ€” rarely the first thing a young earner needs.

ULIPs

Market-linked with a 5-year lock-in. Improved in recent years, but charges and lock-in mean they fit specific situations, not everyone.

Whole life

Cover to age 99+. Useful for estate and legacy planning; unnecessary for most working families.

Already hold a policy you're unsure about? We do free policy reviews โ€” including telling you to keep a good one.

Our claim promise

Our claim promise on life insurance

Maturity tracking, survival-benefit reminders, surrender-value math before you exit anything, and death-claim handling for your family โ€” the same named advisor throughout.

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Life & term insurance
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Questions

Life insurance โ€” your questions, answered

Is a ULIP a good investment?

Sometimes โ€” for disciplined investors past the lock-in who value the tax treatment. For most people, term + mutual fund SIP beats it on flexibility and returns. We'll show you both projections side by side.

Endowment vs term + SIP?

We ran this comparison for a client last month {{PLACEHOLDER: real example}} โ€” the SIP route built more wealth with full liquidity. Ask us and we'll run your numbers.

Can I surrender my existing policy?

Usually yes, but the surrender value may be a fraction of premiums paid โ€” check first. Sometimes a paid-up conversion hurts less. Bring the policy; we'll compute your options.

Who actually needs whole-life cover?

People with estate-planning needs, dependents with lifelong disabilities, or business succession requirements. If that's not you, we'll say so.